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A promise is fulfilled

CONTINUITY +365 is a formula that expresses the ultimate purpose of the brand promise, says Mabel Ibagón, commercial manager of UPSISTEMAS SA

The integration of engineering, high quality products, design, management and pre and after sales service allows our clients to focus on their core business with peace of mind that your operation is ensured.

'Continuity is a word that describes action, movement and dynamism, based on that structured the campaign, 'says the executive, who adds that' the symbol plus (+) helps to reinforce a concept of human value that provides constant flow business 365 days a year. '

The campaign seeks peace of mind because UPSIStemas emerges as leader in the integration by strengthening their business relationship within the last six years. 'With this we create a synergy between the brand and a conceptual formula that strengthens the promise of the company. It is the ultimate goal that we already offer in each action with each client, 'adds Luisa Fernanda Escobar, head of marketing.

Business Refocus
After 20 years of existence UPSISTEMAS S.A. evolving trends and market dynamics. Began operations in 1990 when the energy crisis plunged the country into continuous rationing. His business focus was then energy solutions.

'Time has shown us that we address all our potential into new markets with a value offer 'recalls Graciela Paws, president of the firm. The company takes up the challenge in 2004 and refocused its operations. In 2005 emerges as an integrator of technological infrastructure.

A wise decision since he has kept average annual growth rates of 20% and expects in the second half of the year, entering the construction market for building automation.